GioiaPura

Ethica Group with GioiaPura in the sale to Gens Aurea

Ethica Group assisted, with the M&A Advisory team, GioiaPura, the main Italian online jeweller, in the sale to Gens Aurea, a leading company in buying and selling gold and silver jewelry and a professional gold operator registered in the list kept by Banca d’Italia. 

Founded in 2001, GioiaPura quickly became the leading jewelery store in Italy for online purchases and today boasts over 20 million visits a year on its e-commerce, witharound 700 thousand Italian and foreign customers.

Press Release