Transaction details


Ethica Group with GioiaPura in the sale to Gens Aurea

Ethica Group assisted, with the M&A Advisory team, GioiaPura, the main Italian online jeweller, in the sale to Gens Aurea, a leading company in buying and selling gold and silver jewelry and a professional gold operator registered in the list kept by Banca d’Italia.¬†

Founded in 2001, GioiaPura quickly became the leading jewelery store in Italy for online purchases and today boasts over 20 million visits a year on its e-commerce, witharound 700 thousand Italian and foreign customers.

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